Why Your Renders Never Look Like Your Moodboard

Why Your Renders Never Look Like Your Moodboard

My first render in Blender was bad. And I mean really bad. Not “needs a few tweaks” bad, but “why does this look nothing like what I imagined” bad. The frustrating part is that I had a photography background. I understood light. I knew how to...
The Three Point Lighting Setup That Changes Everything

The Three Point Lighting Setup That Changes Everything

If you have a photography background, you already know this framework. You just might not have realised you could bring it with you into Blender. Three point lighting is one of the oldest and most reliable lighting setups in photography and cinematography, and it...
The 3D Artist Starter Kit That Won’t Break the Bank

The 3D Artist Starter Kit That Won’t Break the Bank

When I started out in 3D, I was working on an iMac. Not a custom PC build, not a specialist creative workstation. An iMac…with 4GB of RAM, well below the recommended spec. And it worked just fine! That is the thing nobody tells you when you are just starting out...
Blender Settings Beginners Always Get Wrong

Blender Settings Beginners Always Get Wrong

I remember the exact moment I realised Blender’s default undo setting was not on my side. I was mid-model, something was not looking right, and I went to undo my way back to an earlier stage. I could not get there. The undo history just stopped, and I had to...
Skip the Photoshoot. Try 3D Animation Instead!

Skip the Photoshoot. Try 3D Animation Instead!

Have you ever scrolled past a beauty brand’s social media and thought ‘How did they make that??’ Chances are a 3D product animator was behind it. That’s what I do! And if you have ever wondered what a 3D product animator actually does, you are...
Is Your Social Media Content Built for Attention?

Is Your Social Media Content Built for Attention?

A visually consistent feed is no longer enough. Social media performance is determined by attention. In competitive ecommerce environments, attention drives engagement, engagement drives organic reach and reach drives growth. The critical question is whether your feed...